With conspicuous huge eyes featured in his paintings, Midichi’s art is one you can’t miss when you see it. If you are in Ghana, you may have seen his painting of H.E Nana Akuffo-Addo mounted on a billboard or you may have come across his art as the album cover for Darkovibes’ Kpanlogo album. Midichi who has had his artwork showcased in various exhibitions, including his own, is an advanced contemporary artist oozing of creativity which is evident in this interview. Let’s get lost in the world of art as I converse with Midichi.
Picture of Midichi
Ayeyi: Hi Midichi. What’s up?
Midichi: Hi. Doing well. Can’t complain.
Ayeyi: That’s great to hear. So, to begin, can you please tell us, why you chose the name Midichi?
Midichi: It’s an alias. It’s catchy and I decided to stick with it.
Ayeyi: Interestingg. Before I get into your art, I want to start with what you were doing before. Your mum is a fashion designer and you also started off in the fashion industry but have now veered into sketching and painting. Why did you decide to make this switch?
Midichi: I was always frustrated working under her and tailors, and I took it as a sign to do something where I didn’t have to depend on anyone to get work done.
Ayeyi: Hmm…Your response has made me curious. Which do you prefer: commissions or developing and executing your own artistic ideas?
Midichi: Developing and executing my own ideas. It’s not even up for debate with me. Commissions come with a lot of exchange of ideas. People can be indecisive, so it takes away from my precious time. I like guarding my time. With developing my own ideas, I make my decisions very quickly.
A Midichi Painting
Ayeyi: Alright, so back to your initial involvement with fashion, do you see it intersecting with your current field of visual art?
Midichi: Yes, I do. I learnt so much about the fashion business. It’s those lessons that have allowed me to start making merchandise with my art.
Ayeyi: Yes, your merch! A unique selling point for you as well, in my opinion. And another uniqueness about your art is the feature of huge eyes you give to the characters you paint. Why did you decide to include this in your work?
Midichi: It’s a reminder to always see the bigger picture.
Picture of Midichi in his merchandise
Ayeyi: Let’s talk about art influences. Your art influences are people who are great and unique and are excelling in their respective fields. I know one of the people who inspire you is Michael Jackson. What about Michael Jackson draws you to him?
Midichi: His unwillingness to settle. He put his whole life into being great. Arguably the greatest entertainer humans have experienced. It’s inspiring to me. No one has done what he’s done. I admire his dedication to his craft.
Ayeyi: (smiles) True. When legends are mentioned, Michael is certainly a name that comes up.
A Midichi Painting of Michael Jackson
Ayeyi: Midichi, you’re also an avid reader. Do you see your extensive reading contributing to your creativity?
Midichi: It does. So much. I can go on and on about it. It contributes to every aspect of my life and not just creativity. I can’t encourage it enough.
Ayeyi: And I’m guessing you are reading a book now. Care to tell us what book are you currently reading?
Midichi: Reading ‘A Tale of Three Kings’ by Gene Edward’s. Brilliant storytelling.
Ayeyi: Definitely adding it my reading list. Away from books, you have a podcast titled, Podcast Material, which you describe as a show about sharing light. What inspired you to start that podcast?
Midichi: I started it because I was having all these eureka moments and conversations and thought it would be brilliant if the world heard them. I downloaded an app called the Anchor, and started that very moment I had the idea.
Ayeyi: Wow, that progressed pretty fast!
Ayeyi: So, we’re almost at the end of the interview. For my last ‘official’ question, I’d like to know if there is there anything in the Ghanaian creative industry, especially with the visual art sector, you want to see change?
Midichi: Yes. Art center. They don’t know this but they promote a lot of this poverty is life mindset. Visit the place. Why are women always carrying buckets on their heads from rivers? Modern women aren’t doing that. Anything that promotes Africa is poor must go.
Ayeyi: I had never seen it that way but now that you mention it, I definitely see your point. Before I end this interview, for all those who want to buy your art and merchandise, what process should they follow?
A Midichi Painting
Ayeyi: And after reading this interview, I’m sure there are people who would like to follow you on social media. What social media handles can we follow you on?
Midichi: I’m active on Instagram at @midichi_
Ayeyi: Midichi, it’s been great talking to you. Your art is unique and eye-catching and I hope you continue to soar to greater heights. God bless.
Midichi: Thank you. I appreciate the kind words
Picture of Midichi